Disney‘s recent restructuring has led to several changes in how the company reports its financial performance, providing clearer insights into the strength of its theme park operations and their contribution to overall earnings. This clarity is essential for investors and stakeholders who are keen to understand the financial health of the company.

According to a recent quarterly filing, Disney’s theme parks sector generated over $24 billion in total revenue for the first nine months ending July 1, marking an impressive 17% increase compared to the same period in 2022. Notably, theme park admissions alone accounted for nearly $8 billion of 2023’s total for these nine months, reflecting a 21% rise from the previous year’s figures, underscoring the growing popularity of Disney parks.

In previous reports, Disney combined retail and wholesale sales of merchandise, food, and beverage into one category, along with separate reporting for merchandise licensing. However, the latest financial disclosures now categorize these revenues into three distinct groups: parks and experiences merchandise, food and beverages; merchandise licensing and retail; and park licensing and other. The categories for theme park admissions and hotel stays remain unchanged, providing a clearer breakdown of revenue streams.

Disney is also intensifying its focus on its parks division, with plans to substantially increase its investments over the coming decade. The company aims to invest approximately $60 billion in this segment, representing one of the most significant creative investments in years, which will likely enhance the guest experience and expand offerings at its parks.

The revisions in financial reporting are part of a broader restructuring within Disney, which has reorganized into three main divisions: entertainment, sports, and experiences. This strategic shift comes as the company seeks a strategic investor for ESPN, which has long been considered a crown jewel of its portfolio. This restructuring is also happening just weeks before the company is set to release its financial results for the fourth quarter, making the timing critical.

The entertainment division encompasses all of Disney’s streaming and media operations, while the sports division includes ESPN. The experiences division features Disney’s theme parks, resorts, cruise line operations, and merchandising initiatives, showcasing the diverse areas of growth and opportunity for the company.

Read much more: Disney offers investors a detailed look at ESPN’s financials, shedding light on the company’s overall strategy.

The recent filing emphasizes that Disney’s theme park revenue continues to flourish, even as the overall theme park market faces challenges, including declines in resort occupancy and attendance rates. This positive trend is noteworthy amidst broader industry downturns.

While Disney and Universal’s domestic parks, along with regional players like Six Flags and Sea World, have reported lower attendance figures this year, factors such as higher ticket prices and increased travel to Europe have been identified as major contributors to the drop in domestic park visits. These economic trends highlight the shifting landscape of consumer preferences and travel behaviors.

In response to market dynamics, Disney has raised prices for access to its domestic parks but has also introduced more affordable options for families, especially during off-peak times between January and June. This strategic pricing aims to attract a wider audience while maintaining park profitability.

Ongoing projects at Disney’s parks include the exciting revamp of Splash Mountain at both domestic resorts, featuring a delightful “Princess and the Frog” theme. In addition, updates are underway for existing resort areas, enhancing the overall guest experience. Furthermore, Disney plans to significantly increase the capacity of its cruise line, with two new ships expected to launch in fiscal 2025 and another in 2026, broadening its offerings in the cruise market.

On an international scale, Hong Kong Disneyland is set to unveil a new “Frozen”-themed land next month, while Shanghai Disneyland is in the process of developing a “Zootopia”-themed area, further expanding Disney’s global footprint and attracting new visitors to its parks worldwide.

During the D23 Expo held in Anaheim, California, the company presented “blue sky” concepts for its parks, which are still in the early stages of development. These ambitious projects could potentially transform areas like Dino Land at Animal Kingdom into engaging “Zootopia” or “Moana” themed attractions, captivating audiences with fresh experiences.

At Magic Kingdom, Disney has sparked curiosity by posing the question: “What lies behind Big Thunder Mountain?” Speculation surrounds a possible new area inspired by “Coco,” “Encanto,” or even a combination of both. Additionally, there are discussions regarding the creation of a section of Magic Kingdom themed around Disney villains, which could add an exciting new dimension to the park.

The costs associated with these projects are likely to vary, depending on their scope and complexity. Notably, the recent additions of Star Wars: Galaxy’s Edge lands in Disneyland and Disney World were estimated to have cost around $1 billion each, setting a precedent for future investments in the parks.

It’s worth mentioning that Disney recently closed its high-end Star Wars-themed resort, the Galactic Starcruiser, due to its high operating costs, which proved unfeasible for many Star Wars enthusiasts seeking immersive experiences.

Disney is anticipating the release of its fourth-quarter financial results following the market’s close on November 8, which will shed further light on the company’s financial direction and performance.

Disclosure: Comcast is the parent company of NBCUniversal and CNBC.