It’s been roughly 20 years since Chili’s launched a business jingle that planted an earworm that contaminated many of the nation—and made Baby Back Ribs one of the crucial common kinds of ribs with restaurant-goers and yard barbecue fans.
Now, the chain is bringing it again, to have us all hum it once more.
Chili’s is resurrecting the “I want my baby back, baby back, baby back…ribs” jingle—and this time, they’re getting nineties boy band Boyz II Men to sing the up to date model. The concept is the nostalgia of the track might convey a gross sales enhance to the chain, which is within the midst of a turnaround effort.
The chain introduced the revival of the advert with a YouTube video. Warning… it’s as pervasive because it was 20 years in the past.
Chili’s isn’t the one restaurant chain that’s relying on old jingles to draw a new viewers. Burger King has introduced again its “Have It Your Way” theme prior to now 12 months to a lot acclaim, providing a number of takes on the introductory lyrics, however all the time bringing it residence with the identical chorus that was extremely common within the Seventies.
Chili’s common jingle was the work of Guy Bommarito, who labored on the advert agency GSD&M. He didn’t anticipate it to have any kind of endurance, he has stated in previous interviews. In reality, he didn’t need to write a jingle in any respect, since they had been removed from in vogue, however Chili’s was insistent.
The hook caught round till 2006, when Chili’s retired it. It turned such part of popular culture that it even made it into one of many Austin Powers motion pictures.
