By 10 a.m. on a current Tuesday, the parking zone at McArthur-Burney Falls Memorial State Park was already full, and the road of automobiles ready to enter stretched properly again from the doorway.
Down by the newly Instagram-famous waterfall, there was yet one more line, this time of individuals, as everybody took turns getting what they got here for: a photograph of themselves in entrance of the shimmering 129-foot wall of cascading water.
Erika Burgess, 29, who was on a street journey along with her mom, stated they made some extent of stopping at Burney Falls — in the foothills of the Cascade vary about an hour east of Redding — after seeing a submit concerning the expertise on TikTok. Nearby, Cheryl Martinez was taking images along with her household. She stated she heard concerning the falls on Instagram.
Sylvia Lubman and Roby McCabe take in the shimmering waters of Burney Falls.
(Paul Kuroda / For The Times)
Stewards of America’s public lands dub it the “Instagram effect”: A vista will get geotagged on social media and the ensuing inflow of selfie-seeking guests can turn into overwhelming. As far again as 2018, the Jackson Hole Travel & Tourism Board in Wyoming requested guests to cease geotagging images of the realm to maintain its most particular websites from being trampled. In California, the issue is a well-known one for rangers who watch over Joshua Tree, Yosemite and the mighty redwood forests alongside the Northern Coast.
Now, post-COVID, Insta-celebrity has reached into the wooded ravines of rugged Shasta County. But in contrast to lots of California’s well-liked locations, Burney Falls — which President Theodore Roosevelt as soon as dubbed the “Eighth Wonder of the World” — is in the center of “red” California, the place residents have lengthy been suspicious of state authorities and its administration of issues massive and small.
That consists of visitors on State Highway 89, one of many county’s major thoroughfares.
The entrance to McArthur-Burney Falls Memorial State Park sits on a bend in that freeway. When its parking zone fills up, as occurs by late morning many days from spring via early fall, automobiles ready to enter the park can sit idling on the freeway, inflicting backups that sluggish visitors to a crawl. Some drivers quit on ready for a spot and park illegally on the freeway’s slim shoulder. Others, in matches of frustration, flip U-turns, generally in the trail of logging vehicles and different oncoming visitors.
Bob Boyce, who lives a couple of mile from the park, stated on weekends he can look out from his residence and see the visitors backed up greater than a mile. It’s horrifying. Drivers, he stated, “go into that blind curve and you’ve got people parked on the side of the road. It’s amazing that nobody has been killed.”
“All of us up here love this park,” he added. “So it’s disturbing to us that we have this problem.”
Sandy McCullar, a volunteer on the Chamber of Commerce in the close by city of Burney, stated she loves the vacationers who come to the park however needs that state officers, who handle each the park and the freeway, would do extra to handle the visitors.
“It’s dangerous. It’s not just bad. It’s dangerous,” she stated.

In the absence of a visitors repair at Burney Falls, officers are urging folks to take into account exploring much less well-liked state parks. But none boasts a 129-foot wall of water that generates vibrant rainbows.
(Paul Kuroda / For The Times)
State officers stated they’re doing their finest to handle the inflow on the all of a sudden well-liked park. In current months, the Department of Parks and Recreation has launched a social media blast of its personal — principally warning the general public of the excessive possibilities of distress if they struggle to go to Burney Falls.
“Anticipate long delays to enter the park, full parking lots, and extreme frustration,” parks officers wrote in a June submit on the McArthur-Burney Falls Facebook web page.
The submit continued, as if decided to make any potential customer perceive the hardships they had been in for: “If the park reaches capacity while you are in line to enter, you will be turned away.”
And even for those who get in, the submit warned, don’t anticipate clean crusing. The higher parking heaps could possibly be full, and guests may face “a 2-mile one-way uphill hike to see Burney Falls.” And to high all of it off, the submit stated, guests would possibly deal with “long lines at restrooms” and “congested, slow-moving narrow trails.”
The submit included images of individuals ready in line for bogs and traces of automobiles mired in gridlock.
Some native leaders are calling for a extra proactive and thought of answer than the state hoping to scare folks away.

Visitors usually endure lengthy traces to get a selfie at Burney Falls. Here, Rachel Brussbau poses along with her 1-year-old daughter, Sage, and Crysten Michol.
(Paul Kuroda / For The Times)
Shasta County Supervisor Mary Rickert, whose district encompasses the park, stated the struggling mountain cities close to the attraction want “the economic boom from it.” She puzzled why state officers couldn’t do extra to handle the visitors, somewhat than merely closing the park when the parking zone fills up and crossing its fingers that the visitors will ultimately resolve.
Why not run a shuttle from Burney, she stated, which might be “an opportunity to help the community” by easing visitors on Highway 89 and on the similar time drawing folks into outlets and eating places in city.
One means or one other, she stated, the state has to take extra decisive motion. “I’m concerned about people’s safety,” she stated.
Jason De Wall, northern division chief for California State Parks, stated park managers “have explored the idea of shuttles” however to this point haven’t discovered distributors who need to run it. “We spend a lot of time considering parking,” he added, not simply at Burney Falls however at each state park.
In the absence of a parking repair, state parks officers have taken to urging folks to take into account visiting Burney Falls midweek, or taking a visit to a less-popular park.
Among the least visited of California’s parks, officers notice, are Kruse Rhododendron State Natural Reserve close to Jenner; Great Valley Grasslands State Park close to Merced, which “preserves one of few intact examples of native grasslands on the floor of the Central Valley”; and the Arthur B. Ripley Desert Woodland State Park in the Antelope Valley, which protects Joshua bushes.
Of course, none of these different parks boasts a 129-foot wall of water that generates its personal vibrant rainbows every day.
Established a century in the past, Burney Falls is the second-oldest state park in the California system, after Big Basin Redwoods in the Santa Cruz Mountains. Long considered as sacred by the Pit River Indians, Burney Falls sits 15 miles from Burney Mountain. Snowmelt pours off the mountain and into underground springs that burst forth above and at Burney Falls to create the cascade. Rainbows shoot out from the falls in all instructions, and a cool mist floats via the ravine even on the most popular summer time days.
The space was made a state park after members of the pioneering McArthur household grew involved that Pacific Gas & Electric would strive to dam the Pit River for hydroelectric energy and destroy the falls.
The odd factor to many locals is that for many of its 100-year historical past, Burney Falls was largely an area secret. Families from Redding would come up in summer time to escape the warmth.
And then got here the pandemic. There was a rush to outside recreation, and outsiders found the falls. Many took to social media to submit their images. And off it went.

For a lot of its 100-year historical past, Burney Falls was an area secret. Families from Redding would come up in summer time to escape the warmth.
(Paul Kuroda / For The Times)
Lately, some park guests have additionally take to posting concerning the crowds on the park. One submit, from summer time, depicted the expectations of a go to to Burney Falls versus the fact. The “expectation” portion of the TikTok video confirmed the park’s breathtaking magnificence. The “reality” portion confirmed a packed path of individuals plodding ahead in single file.
Even in that video, nonetheless, the falls glimmered behind the human parade, surprising in their magnificence.
For now, residents like Boyce have shruggingly accepted that regardless of their proximity to a pure surprise, Burney Falls is just about off limits all summer time. “Too much of a headache to get in and too crowded,” he stated.
But come fall and winter? “Oh, yes,” he stated. “It’s beautiful, absolutely beautiful.”